Would your customers mind downloading Progressive Web Apps to buy a product? Well, maybe yes or maybe no. There is a great uncertainty involved in downloading mobile apps. Many find it time-consuming, while others have security concerns over it. But how about ordering a product without downloading an app? It can be one of the easy steps as it will facilitate quick ordering to the customers.
With progressive web apps, you can now provide this facility to your customers. You can build better interfaces that can allow clients to explore your products/services and make a purchase without even downloading the app. Not only that, but you can also integrate innovative POS solutions through which you can manage your payments, inventory, customer records, accounting, and report creation with a single software.
Key Advantages of Progressive Web Apps in the Retail Business
Online retail customers are fragmented over different types of devices. To target all these devices and users, it becomes essential to build apps for all the specific platforms, which we know is a complicated and expensive affair. But there’s a one-stop solution that can meet these challenges, and that is progressive web app development. PWA has many key benefits that make it a better choice for entrepreneurs.
Target A Wider Audience
Progressive web app development services enable your brand to target a wider audience. With a single web-based app, you will be able to connect the android, iOS, and even Windows users. So, rather than working on multiple apps, you can build one platform for all. You will be able to give 100% attention, focus, and commitment to build one better platform that will bring a quality output than the other ones.
Cost Optimization
This is an extension of what we discussed in the first advantage. Just imagine how much cost you have to incur if you are planning to build a separate app for Android, iOS, and Windows. And even that does not make your application compatible with different devices. Then, isn’t it a good choice to invest in an advanced technology that can better cater to the needs of customers spread across different platforms?
Improved Conversion Rates
The user experience matters a lot in making a final deal. People avoid making a purchase on the website/app when they find it complex or slow. They are often in search of a convenient option that can make their shopping an easy activity. PWA development services provide a brand with these solutions where ordering becomes a quick and easy process, which brings fruitful results for the business.
Search Engine Friendliness
When we create a web-based app, we get a strong SEO advantage, which was a missing line in the mobile apps. In web apps, Google bots can index your portal and show that in their search results. This is truly a great advantage to the brands as it can provide them with a potential traffic source. To prepare yourself for this traffic, you just need to identify potential keywords and swing them in your product pages, web pages, and blogs.
User Analytics
A progressive web app development company integrates analytical solutions that can track down customer data. When you have such data in hand, you will be able to analyze your customer behavior and find loopholes (if any). For example, if there are 10,000 people who moved to the checkout, but only 200 were able to make an order. So, there must be some issue that is coming in between the checkout and payments part. To address this problem, you can use retail POS software that will help you to process payments from multiple gateways.
No Device Space Consumption
As we know all customers may not be comfortable downloading apps that consume both data and space in their phones. So, having a progressive web app becomes a good option for them as they can place an order without waiting for the app to get downloaded. They can just visit the website, choose the product, and make an order. This saves the time of your customer and thus boosts your sales.
How Progressive Web Apps can be Integrated with POS Software?
Progressive web apps, along with POS software, facilitate online retail companies to automate most of their operations. They no longer have to update their online sales data manually, as the POS software can fetch the data and update the records itself.
This standalone factor makes the brands efficiently manage their business, and that’s where they start looking for solutions that can integrate web apps with POS. Yes, there is a way to integrate both things together. It will require the developer’s team to coordinate with the POS software company to integrate using an API. If in case it’s not possible, then custom integration needs to be established to connect both the software programs together.
Conclusion
Progressive web apps provide retail businesses with a powerful platform where their customers can seamlessly order products/services from various devices. It will also enable them to use target audiences by using the keyword and SEO strategy. And most importantly, retail companies will be able to handle their operations and manage inventory by integrating web apps with the POS.
Author Bio: Emma Hayes is an experienced software developer who has developed PWAs for various companies. She has constantly worked on many projects involving PWA development using frameworks like Angular, Vue.js, React libraries, and more.
