How to Save a Failing Nail Salon: The Ultimate Recovery Guide for Salon Owners
By Marissa Kim, MBA | Small Business Consultant & Salon Operations Expert Marissa Kim is a salon business strategist with over a decade of experience turning around struggling beauty businesses. With a background in small business finance and beauty industry trends, she helps owners create lasting operational change using modern tools and customer-centric strategies. If your nail salon is losing money, struggling to retain customers, or you’re simply noticing a decline in day-to-day morale and profitability, you’re not alone. Nail salons—despite their high-touch and high-demand nature—face incredibly unique challenges that can lead to sharp downturns if not addressed early. But there’s good news: with the right analysis and targeted action plan, you can turn things around. This guide was designed specifically for nail salon owners and managers. It dives deep into both internal and external causes of decline and presents strategic steps you can take today—backed by tools like Point of Sale Software, customer feedback systems, and staff performance analytics. "According to IBISWorld, the U.S. nail salon industry was valued at over $8.6 billion in [...]