If your bicycle shop is losing money or stuck in a downward trend, you’re not alone. Many small bike stores across the country face growing competition from e-commerce giants, seasonal demand fluctuations, and changing consumer habits. But that doesn’t mean your business is doomed. With a strategic approach, you can reverse the trend, regain your footing, and rebuild a thriving, community-focused shop. This ultimate guide dives deep into internal and external challenges that could be dragging your business down and offers actionable strategies to get your shop back on track. Whether you run a small-town store or a multi-location bike business, this article is your comprehensive playbook. 1. Understanding Why Bicycle Shops Struggle Before turning things around, you must understand the root causes of decline. Many of the reasons shops fail fall into two categories: internal and external factors. Internal Factors: Some of the most common internal factors that lead to decline include poor staff performance, lackluster customer service, disorganized inventory management, underutilized POS software, and unappealing or irrelevant product offerings. External Factors: External challenges [...]