Abstract This study explores the impact of digital scheduling tools on the operational efficiency of beauty salons. By comparing salons utilizing digital scheduling tools and salon software against those using traditional scheduling methods, it aims to demonstrate the potential benefits such as enhanced client retention, increased revenue, and improved staff productivity. Introduction The beauty industry is highly competitive, requiring salons to continually enhance customer service and operational efficiencies to sustain growth. This study examines whether digital scheduling tools can significantly improve client retention and revenue growth in beauty salons. Using a comparative analysis of two groups over a 12-month period, the study seeks to provide empirical evidence supporting the adoption of digital tools. Literature Review Digital Transformation in Small Businesses: Small businesses are increasingly turning to digital solutions to improve their competitiveness. In service industries, particularly, digital tools offer streamlined operations and enhanced customer engagement (Smith, 2020). Customer Relationship Management (CRM) Tools: CRM tools, especially those incorporating scheduling functionalities, are known to improve customer satisfaction by providing timely interactions and personalized service (Doe, 2019). Previous [...]